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4 Scalable Online Businesses You Can Start With Minimal Investment

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Starting a business from scratch can be intimidating especially when the startup costs are extraordinarily high. If you are looking to start a new business in 2023 and are looking for ideas that do not require any startup capital then you are in the right place.

1. Drop Shipping

Drop shipping is a business model where an online store acts as a middleman between a supplier and a customer. Instead of purchasing and holding large quantities of inventory, the store only purchases the products it sells from a third-party supplier after the customer has placed an order.

How it works

  1. The online store creates product listings for items it wants to sell and sets its own prices for the products.
  2. When a customer places an order on the online store, the store will then purchase the item from the supplier at a wholesale price.
  3. The supplier will then ship the product directly to the customer, using the shipping information provided by the online store. The supplier will also send an invoice to the store for the products and shipping costs.
  4. The online store will collect payment from the customer and pay the supplier, taking a profit margin for itself.

This business model allows businesses to offer a wide variety of products without having to invest in inventory or handle the logistics of shipping and storing products. However, it also requires a business to have a good relationship with a supplier, manage customer service and marketing.

How to get started

  1. Choose a niche: Choose a specific niche or product category that you are passionate about and that has a proven track record of sales. Research the market and competition to ensure there is demand for the products you plan to sell.
  2. Choose a platform: Decide on an e-commerce platform to build your store on, such as Shopify, BigCommerce, or WooCommerce.
  3. Find a supplier: Research and find a reputable supplier that offers drop shipping services. You can find suppliers on platforms like Alibaba, SaleHoo, and Doba, or by searching for wholesale directories online.
  4. Create a store: Create an online store and set up the necessary infrastructure, such as a payment gateway and shipping options.
  5. Create and optimize your product listings: Create product listings for the products you plan to sell, making sure to include high-quality images and detailed descriptions. Optimize your listings for search engines by including relevant keywords.
  6. Promote your store: Promote your store through social media, online advertising, and other channels to drive traffic to your site.
  7. Monitor and optimize your business: Monitor your sales and customer feedback, and use the data to optimize your store and improve your drop shipping business over time.

It’s worth noting that drop shipping is a competitive and dynamic business model, so it’s important to stay informed about industry trends and changes, constantly look for ways to improve, and be prepared to adapt to market changes.

Pros
  • Low startup costs.
  • Low overhead costs.
  • No need to handle inventory, shipping or returns.
Cons
  • Low profit margins.
  • No control over supply chains.
  • Highly competitive.

2. Blogging

Blogging is the act of regularly creating and publishing content on a website in the form of written articles, videos, images, and more. Blogs can cover a wide range of topics, from personal experiences and thoughts to news and current events, and they can be used to inform, entertain, or persuade an audience.

Blogs are typically created and maintained by an individual or a small group of people, and are often updated on a regular basis. Blogs can be personal, professional or business oriented. The blog’s author(s) can interact with the audience by allowing comments on their posts, answering questions, and in some cases, the blog’s author(s) can use their blog as a platform to promote their business, products or services.

Blogs have become an important part of the internet culture, and are widely read and followed by millions of people around the world. They are also an excellent way for businesses to connect with their customers, and for individuals to build a following and establish themselves as an authority in their chosen field.

How to get started

  1. Choose a niche: Choose a specific topic or niche that you are passionate about and knowledgeable in. This will help you create a focused blog that appeals to a specific audience.
  2. Select a blogging platform: There are many blogging platforms available such as WordPress, Blogger, Wix, Medium, and Squarespace, each with its own set of features and benefits. Choose one that best suits your needs and budget.
  3. Get a domain name and hosting: Once you have chosen a platform, you will need to get a domain name (e.g. www.yourblogname.com) and hosting. Many platforms offer these services at an additional cost, or you can purchase them separately from a domain registrar and hosting provider.
  4. Create content: Start creating high-quality, engaging content that provides value to your audience. This can include blog posts, videos, images, and more. Make sure to post regularly to keep your readers engaged.
  5. Promote your blog: Share your blog posts on social media, in online communities, and through other channels to drive traffic to your website.
  6. Monetize your blog: Once you have a steady readership, you can start monetizing your blog through advertising, affiliate marketing, sponsored posts, and other methods.
  7. Keep learning: Keep learning about blogging and online marketing strategies to improve your skills and grow your audience.

Blogging takes time and dedication, but with the right approach, it can be a great way to build a following, share your ideas and potentially even make money. Remember that consistency is key, try to post regularly and engage with your audience.

Pros
  • Low start-up costs.
  • Multiple ways to earn passive income.
  • Measurable results.
Cons
  • Can feel time consuming.
  • Results are not guaranteed.
  • Writing isn’t for everyone.

3. Social Media Marketing

A social media marketing agency is a company that specializes in creating and executing social media marketing campaigns for clients. These agencies typically provide a wide range of services including social media strategy, content creation, community management, advertising, and analytics.

Social media marketing agencies work with a variety of clients, from small businesses to large corporations, to help them build their brand and connect with their target audience on social media platforms. The goal of a social media marketing agency is to help clients increase brand awareness, generate leads, and drive sales through effective social media campaigns.

The agency will work with the client to understand their business goals and target audience, then develop a customized strategy to reach them. They will also create and manage the content that is shared on social media platforms, engage with the audience, and track the results of their campaigns.

Basic management: A basic social media management package can range from $500 to $2,000 per month, and typically includes services such as account setup, content creation, and scheduling, and basic analytics.

Intermediate management: An intermediate social media management package can range from $2,000 to $5,000 per month, and typically includes more advanced services such as account optimization, audience engagement, and advanced analytics.

Advanced management: An advanced social media management package can range from $5,000 to $10,000 per month, and typically includes services such as lead generation, social media advertising, and influencer marketing.

How to get started

  1. Develop your skills: To start a social media marketing agency, you should have a good understanding of social media platforms and strategies. Take courses, read books, and gain experience by managing social media accounts for friends or small businesses.
  2. Create a business plan: Develop a business plan outlining your agency’s mission, target market, services, pricing, and projected revenue.
  3. Build a portfolio: Create a portfolio of your work to showcase your skills and experience to potential clients. This can include case studies, testimonials, and examples of your work.
  4. Establish your brand: Create a brand identity for your agency, including a name, logo, and website. Make sure your branding is consistent across all platforms.
  5. Network: Attend networking events and join online groups to connect with other professionals in the industry and potential clients.
  6. Offer a free trial: Offer a free trial or consultation to potential clients to demonstrate your skills and expertise.
  7. Secure clients: Once you have a portfolio, network and a brand, you can start reaching out to potential clients and securing contracts.
  8. Stay updated: Keep yourself updated with the latest trends and developments in the social media marketing industry to stay ahead of the competition.

Starting a social media marketing agency requires time, hard work, and dedication but with the right approach, it can be a lucrative and rewarding business. It’s important to remember that social media marketing is a constantly evolving field and you need to keep learning and adapting to changes.

Pros

  • Low barrier to entry.
  • Low start-up costs.
  • Flexible working hours.

Cons

  • Will need to advertise to find clients.
  • Can feel time consuming.

4. Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.

In affiliate marketing, an affiliate (also known as a publisher or partner) is typically a website owner or blogger who promotes a merchant’s products or services through a unique affiliate link. The affiliate earns a commission for each sale or lead that is generated through their link.

For example, if you have a website or blog about pet grooming, you could sign up for an affiliate program with a pet grooming supply company. You would then include links to the company’s products on your website, and if a visitor clicks on one of those links and makes a purchase, you would earn a commission.

Affiliate marketing can be a great way to earn money online, as it allows you to earn income by promoting products or services that you believe in, and it can be done with little to no upfront investment.

There are many websites that offer affiliate marketing programs, some popular ones include:

  1. Amazon Associates: One of the largest and most well-known affiliate programs, Amazon Associates allows you to promote millions of products and earn a commission on any sales you generate.
  2. ClickBank: This platform specializes in digital products and offers a wide variety of products in various niches, from health and wellness to business and money-making opportunities.
  3. Commission Junction (CJ Affiliate): This platform offers affiliate programs from a wide range of companies, including major retailers like Home Depot, Target, and Macy’s.
  4. ShareASale: This platform offers affiliate programs from a wide range of online retailers, including fashion and beauty brands, home goods, and more.
  5. Rakuten Marketing: This platform is a global leader in the affiliate marketing industry, and offers a wide range of programs from a variety of retailers.
  6. eBay Partner Network: This platform allows you to promote eBay listings and earn a commission on any sales.
  7. Impact Radius: This platform offers affiliate marketing programs from a wide range of brands, including fashion, beauty, home goods, and more.

These are just a few examples of the many affiliate marketing platforms available. It’s also worth noting that many individual companies and brands also offer their own affiliate programs, which can be found by searching on google or visiting the company website and looking for an affiliate or partners page.

How to get started

  1. Choose a niche or industry: Choose a niche or industry that you are passionate about and that you have some knowledge of. It’s important to choose a niche that has a proven track record of sales and that you can realistically promote.
  2. Build a website or blog: A website or blog is the foundation of your affiliate marketing efforts. It’s important that your website or blog is professional, user-friendly, and contains high-quality content.
  3. Sign up for affiliate programs.
  4. Create valuable content: Create high-quality content that provides value to your audience.
  5. Promote your content: Promote your content on social media, in online communities, and through other channels to drive traffic to your website or blog.
  6. Track your results: Use analytics tools to track your results and see which products, promotions, and channels are most effective.

It’s important to keep in mind that building a successful affiliate marketing business takes time and effort. But with the right approach and persistence, it can be a great way to monetize your website or blog, and earn passive income.

Pros

  • Low start-up costs.
  • Diversification of income with different products.
  • Measurable results.

Cons

  • No control over product.
  • Highly competitive.
  • Requires an audience or website traffic.

Conclusion

Starting an online business can be a great way to turn your passion or skill into a successful venture. It allows you the ability to be your own boss and have control over your own income, to work in an industry or on a project that you are passionate about and offers the potential for significant financial gain and growth. It is also important to note that starting an online business does not come without challenges, but with the right approach, it can be a very rewarding experience.